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Why
Leaflet Distribution?
- In these times it's important that
advertising budgets are spent wisely.
- No matter what you call it, leaflet or
flyer distribution, circular delivery, door to door
marketing or letterbox marketing, there's no doubt that this
form of advertising can be one of the most cost effective
ways of increasing your sales. Choosing a leaflet delivery
campaign delivers your message directly to your customers
home.
- On average over 70% of people have taken
some action as a result of a door drop. Research done by the
Direct Marketing Association shows more facts and figures
and can be seen
here.
- Once you've decided on a leaflet
campaign, it's just as important to choose the right method
and company to do it for you. The last thing you want is to
spend money on leaflets that either don't get delivered or
end up in a pile on the doormat with 10 other leaflets.
- Inserting leaflets into free newspapers
can be very cheap, but there can be 20 other leaflets in
there as well - making a bigger pile when they all go
straight into the recycling bin!
- Similarly, if you're offered a price
that's too good to be true, then it probably is! Always
remember that whoever delivers for you will not do more than
150 to 200 each hour, and they'll need paid! Even on
minimum wage this can be as much as £38 per thousand.
- Deal with a local company who doesn't
outsource your work to someone else.
- Spend some time making sure your leaflet
is designed for impact. Concentrate on the message you're
trying to get across rather than how pretty the leaflet
looks. You often have less than 5 seconds to get your
message across.
- Have your leaflets printed on quality
card, don't use flimsy or cheap paper. Remember they have to
be pushed through a letterbox.
- A6 or A5 are the best sizes. Use both
sides - you cannot guarantee which way up the leaflet will
land on the doormat.
- Often you need to repeat deliveries
before the true impact is known. Regular deliveries will
build a brand awareness in your potential customers. When
they need your service you want them to think of you!
- Finally, don't expect lots of calls from
1000 leaflets. You need at least 10,000 to tell if a
delivery has been successful.
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