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The Important
Stuff
One Service
Shared
delivery (max 3 leaflets) to complete postcode sectors.
One Standard
Trained,
adult employees. Tracked by GPS for guaranteed delivery.
One Price
£25 per
thousand households
Leaflet Delivery
You've probably done a bit of research into leaflet delivery before arriving
here, or maybe you've had experience of leaflet distribution in the past? Either
way there are some key facts that you should be aware of:
Leaflet delivery WORKS. Research done by the Direct Direct Marketing
Association shows that over 70% of people have taken some action as the result
of a leaflet. We've put together a web page with more hints on leaflet delivery
here.
BUT, like everything else, it only works if you make sure it's done properly.
Your job is to design a leaflet that attracts clients. Our job is to deliver it
to them and make sure they look at it.
You'll find many
confusing terms in this industry
SOLUS delivery, this means single delivery of your leaflet on it's own.
You'll get the best response this way but it will cost you a minimum of £60 per
thousand. Anyone offering you less is not giving you the service you think!
Newshare is where your leaflet goes inside newspapers - often with 20 others.
Very cheap, but that's because you can expect a very low response as most of
them go in the bin.
SHARED delivery, often wrongly called Shared SOLUS, where your leaflet goes
out with others. This is the most cost effective way when you balance cost with
response but the key here is the number of leaflets that go out together. Unlike
some other companies that will deliver 6 or 7 leaflets together, we
will only ever deliver a maximum 3 leaflets together, giving you the best response
and cost benefits.
Guaranteed delivery, impossible to do unless you walk round with the leafleter. We are unique in the way we monitor deliveries, and come as close as
possible to being able to guarantee delivery of your leaflets. Read how we do
this here.
Volumes & response. Please don't think if you deliver 1000 leaflets that
business is going to roll in, it won't. You need to deliver high volumes and
deliver them regularly. Leaflets have a much improved response rate the more
often people see them.
Distribution areas that we cover with regular leaflet
delivery rounds include Warwick, Leamington Spa, Coventry, Nuneaton, Hinckley
and Solihull.
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